- email marketing
LA fitness is positioned at the value for money side of the health club market and its philosophy is to provide the facilities and motivation for people of all ages, shapes and sizes.
We were asked by LA fitness to create an engaging website to encourage lapsed members to renew their membership. The Benny Barnes comeback trial was created to encourage members to stick with the campaign, if an unfit, heavy drinking ex decathalon pro can regain focus anyone can.
We created a webservice to connect to the LA fitness in house membership management system to ensure all members details we’re pulled through onto the ecommerce website autoamtically. Our aim while developing the website was to ensure maximum success and an easy process for the member. We publicised the offering with a personalised email marketing campaign.
This website ran for only a few months and during that time converted many lapsed LA fitness members into full fitness freaks once again. Increasing members, company turnover and adding a little humour along the way.
“Being the first in the industry to offer a service is always a challenging experience. I don’t think anyone could have expected the success we have achieved since we launched the online sign-up; it paid for itself within the first 2 weeks of going live.
I love INKs’ approach and ability to react instantly to our demands. INK are a key part of our web strategy; they react as quickly as we need which is fantastic.”
Mark Jenkins – LA fitness