- email marketing
The Ballymore Group is a design-led, international property development and investment group. They are one of the largest privately owned developers specializing in large scale mixed use schemes.
Pan Peninsula is London’s new luxury landmark, and as well as being the tallest residential building in Europe, this imposing waterside development offers world class facilities and of course, the ultimate in ultra-sophisticated city living.
For our third project for Ballymore Properties, we were asked to produce something really special to promote the remaining apartments at Pan Peninsula in Canary Wharf.
Our brief was to design, develop and implement a new digital marketing campaign that would work across all platforms and substantially increase leads. It was also crucial to ensure that the imposing development appeared as opulent online as it did in person.
Initial statistics show a 1000% increase in website traffic from the launch of the new site to date, which has oversold the initial project target. Just 28 apartments remain now out of an initial launch of over 200. The iPad application helped the sales team to sell over £1m worth of property in just 2 days.
“Helen is so helpful and always willing to talk through everything with us and help in anyway possible, nothing is ever a problem however last minute my requests are! There is always someone in the team who can do what is needed to an amazing standard. Ink are a company who add value and strength to our sales and marketing team, and always produce a high standard product and service”
Marketing – Ballymore Properties