Hotpoint logo

We were delighted to be approached by Hotpoint to review their digital engagement strategy for a core range of products. Following an intensive workshop we produced this exciting, strategic and fun campaign to create an exciting buzz. Covering everything from guerrilla tactics to social awareness and collaboration, we created the ‘Waste Less Revolution’.

Hotpoint brand building and engagement workshop

A beautifully positive online and offline campaign strategy to boost brand awareness and encourage engagement.

creating a buzz

The Waste Less Revolution campaign was all about wasting less time, money and energy doing chores around the home and spending this in a better way. Did you know you waste a whole weekend drying laundry on radiators? But if you had a fabulous new Hotpoint tumble dryer, that time would be saved to do something more fun.

We introduced the Win Your Weekend Back competition to run across social media channels and encourage people to spend their time, money and energy more wisely. Hotpoint’s products allow you to save on all three of these things, so what would you rather be doing? By purchasing a Hotpoint product, you would be entered into the competition to win a weekend break away for you and your family or vouchers and tickets to weekend events and activities around the UK.

We also introduced the 25th Hour. By saving just an hour a day not doing the washing up as you have a shiny new Hotpoint dishwasher, you can effectively add an extra hour of something fun into your day instead. So how would you spend your 25th hour?

Hotpoint digital marketing

Do you like what you see? We’d be delighted if you’d get in touch.  We make a fabulous cuppa and love to listen.

Geeks & Hipsters

We're a talented & friendly bunch of hard working, creative and clever digital people.

Becky, Digital Marketing Executive

Becky works her creative magic alongside our marketing team to help create and deliver awesome campaigns for our lovely clients. She’s always super happy and is a proper nice lass.

- Becky, Digital Marketing Executive
Matt, Senior Web Developer

15 years of coding experience and responsible for bringing your project to life. He’s a super clever chap and a really good bloke.

- Matt, Senior Web Developer
Nathan, Marketing & Content

Planning, creating and analysing marketing campaigns, Nathan works closely with Hollie to ensure your message is seen in the best way using honest methods. Nathan is always smiling and great fun to work with.

- Nathan, Marketing & Content