Lovely Sofas by Saxon

We designed and developed a completely new e-commerce website for a new fabric sofa brand: Lovely Sofas.

The new site has a warm and lovely feel, and rather cleverly allows the customer to pick their favourite style, apply a lovely fabric, pop on some neat feet, choose their perfect studs and away they go.

“The website paid for itself in a very short period and continues to generate great return on investment”

Lovely Sofas is owned and operated by Saxon Furniture Limited, a family owned British company that has been expertly hand-crafting traditional quality sofas for 30 years.

All their furniture is handmade, at their workshop in Lancashire, by an experienced team of time-served upholsterers, seamstresses and fabric cutters. In fact many of their skilled craftsmen have grown up with the business, and what they don’t know about making a perfectly lovely sofa, just isn’t worth knowing.



We produced a fully managed customiser. This means that Lovely Sofas customers can customise their own furniture. Choosing the covering, studs, feet, sizing and shape you are the designer. Using high quality CGI we demonstrate the end product on line.

One of the largest hurdles we have overcome is the “sit factor”. We take the visitor on a journey, building trust in the product at ever stage. This is a huge success for the business and will now form the core of every Saxon brand.

“If you are looking for an agency that practices what they preach, look no further than INK.”


Lovely Sofas screenshots

“If you are looking for an agency that practices what they preach, look no further than INK. They have the talent, the dedication, the professionalism and most importantly the integrity that is often lacking in other agencies. The biggest compliment I can pay them is that I see them as an extension to our own company.”


Do you like what you see? We’d be delighted if you’d get in touch.  We make a fabulous cuppa and love to listen.

Geeks & Hipsters

We're a talented & friendly bunch of hard working, creative and clever digital people.

Steph, Strategist

Steph is fantastic at understanding our clients’ requirements and keeping our projects on track. She’s also super organised and a lovely lass to work with.

- Steph, Strategist
Andrew, Strategist

With over four years’ experience working in digital, our Andrew helps to keep all our projects on track and ensures that all our clients are super happy. He’s really lovely and ace to have around the studio.

- Andrew, Strategist
Becky, Digital Marketing Executive

Becky works her creative magic alongside our marketing team to help create and deliver awesome campaigns for our lovely clients. She’s always super happy and is a proper nice lass.

- Becky, Digital Marketing Executive